{"id":5121,"date":"2019-11-29T05:30:04","date_gmt":"2019-11-29T09:30:04","guid":{"rendered":"https:\/\/www.freelancinggig.com\/blog\/?p=5121"},"modified":"2019-12-11T08:45:01","modified_gmt":"2019-12-11T12:45:01","slug":"how-social-media-marketers-can-penetrate-the-dropshipping-industry","status":"publish","type":"post","link":"https:\/\/www.freelancinggig.com\/blog\/2019\/11\/29\/how-social-media-marketers-can-penetrate-the-dropshipping-industry\/","title":{"rendered":"How Social Media Marketers Can Penetrate the Dropshipping Industry"},"content":{"rendered":"<p><em>Image Source: <\/em><a href=\"https:\/\/images.pexels.com\/photos\/2764670\/pexels-photo-2764670.jpeg?auto=compress&amp;cs=tinysrgb&amp;dpr=2&amp;h=650&amp;w=940\"><em>Pexels<\/em><\/a><\/p>\n\n\n\n<p>According to 3Dcart.com, about $85.1 billion online sales in 2017 was fulfilled via dropshipping.<\/p>\n\n\n\n<p>The figure is a dead giveaway of\nwhy social media marketers should start pursuing clients in the dropshipping\nspace &#x2014; if they haven&#x2019;t yet.<\/p>\n\n\n\n<p>The industry, after all, is\ngrowing at such a fast pace, and social media marketers can help dropshippers\nskyrocket their sales with their knowledge on <a href=\"https:\/\/www.oberlo.com\/blog\/social-media-marketing\">how to run a successful social media marketing campaign<\/a>.<\/p>\n\n\n\n<p>If you&#x2019;re a social media marketer\nand you&#x2019;re looking for ways to find more clients in the dropshipping space, then\nyou&#x2019;re in the right place.<\/p>\n\n\n\n<p>In this guide, we&#x2019;re going to\ncover some strategies that you can use to close more online entrepreneurs who\nare running a dropshipping business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Showcase your\nvalue proposition. <\/h2>\n\n\n\n<p>The key to attracting the\nattention of your prospective clients is to show them the value you can offer\nand what you can do that will bring loads of benefits for dropshipping business\nowners. <\/p>\n\n\n\n<p>However, for you to turn your\nprospects into paying clients, you need to come up with an effective sales pitch.\n<\/p>\n\n\n\n<p>To ensure that your pitch is as\nappealing and as &#x201C;<em>irresistible<\/em>&#x201D; to\nyour prospects as possible, you&#x2019;ll need to consider the needs, goals, and pain\npoints of your target market&#xA0; when\ncrafting your value proposition. <\/p>\n\n\n\n<p>For example, along with your offer, you can include the software and apps &#x2013; such as <a href=\"https:\/\/www.freelancinggig.com\/blog\/2018\/02\/09\/top-10-social-media-scheduling-tools\/\">social media scheduling tools<\/a> and <em>Google Analytics<\/em>. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"442\" src=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/mattolpinski-e1574968006201-1024x442.png\" alt=\"\" class=\"wp-image-5122\" srcset=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/mattolpinski-e1574968006201-1024x442.png 1024w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/mattolpinski-e1574968006201-300x130.png 300w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/mattolpinski-e1574968006201-768x332.png 768w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/mattolpinski-e1574968006201.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n\n\n<p><em>Image Source: <\/em><a href=\"https:\/\/mattolpinski.com\/services\/\"><em>Mattolpinski.com<\/em><\/a><em><\/em><\/p>\n\n\n\n<p>You&#x2019;ll also need to take a\nstrategic approach if you want to stand out from your competitors.<\/p>\n\n\n\n<p>For instance, you can offer your\nprospects a 20-minute free consultation, a general audit of their social media\naccounts. <\/p>\n\n\n\n<p>You can even extend a strategy\nsession for your prospects to, let&rsquo;s say, <a class=\"glossaryLink\"  href=\"https:\/\/www.freelancinggig.com\/blog\/glossary\/address\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>address<\/a> common <a class=\"glossaryLink\" href=\"https:\/\/www.freelancinggig.com\/blog\/glossary\/social-media-marketing\/\" data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]' tabindex=\"0\" role=\"link\">social media marketing<\/a>\nmistakes dropshippers can make. <\/p>\n\n\n\n<p>Doing so gives your potential\nclients a preview of what you can offer them and reinforce the potential value\nthey can get from your services. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Leverage your\nprevious and current client base.<\/h2>\n\n\n\n<p>Entering the dropshipping\nindustry and building your client base will require you to seek new leads\nactively.<\/p>\n\n\n\n<p>If you&#x2019;ve previously worked on\nsocial media marketing projects, you can use that to your advantage by getting <em>glowing<\/em> recommendations from your previous\nand current clients.<\/p>\n\n\n\n<p>Here are a few tips on how to do\njust that. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Publish a <a class=\"glossaryLink\"  href=\"https:\/\/www.freelancinggig.com\/blog\/glossary\/case\/\"  data-gt-translate-attributes='[{\"attribute\":\"data-cmtooltip\", \"format\":\"html\"}]'  tabindex='0' role='link'>case<\/a> study<\/strong>. If you&#x2019;ve worked\non previous social media marketing projects and produced amazing results for\nyour clients, then publishing a case study about it is a great way to impress\nyour prospects. <\/li><\/ul>\n\n\n\n<p>Through case\nstudies, you can map out the entire project process, the results, and how you\nachieved your client&#x2019;s desired outcome. <\/p>\n\n\n\n<p>For example, you\ncan publish a case study about integrating <a href=\"https:\/\/wpnewsify.com\/blog\/chatbots-social-media-marketing\/\">mobile chatbots<\/a> as part of your client&#x2019;s\nsocial media marketing campaign and how it helped increased engagement rate and\nsales.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Request for testimonials<\/strong>. Your\nsatisfied customers are the best sources of getting positive statements about\nyour services. <\/li><\/ul>\n\n\n\n<p>You can give\nyour previous clients a testimonial template or ask them specific questions\nabout their positive experience with you. <\/p>\n\n\n\n<p>You can even get them directly from social media posts on <em>Facebook<\/em> or <em>Twitter<\/em> and post them to your website &#x2013; like what <strong><em>Oberlo<\/em><\/strong> did on their website. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/oberlo-e1574974599451-1024x420.png\" alt=\"\" class=\"wp-image-5123\" srcset=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/oberlo-e1574974599451-1024x420.png 1024w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/oberlo-e1574974599451-300x123.png 300w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/oberlo-e1574974599451-768x315.png 768w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/oberlo-e1574974599451.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ask for referrals<\/strong>. Clients who are\nsatisfied with your services might spread the word about you through\nword-of-mouth, but it doesn&#x2019;t hurt to ask them to refer you. <\/li><\/ul>\n\n\n\n<p>You can ask your\nbest clients to refer you to other businesses in the dropshipping or related\nindustries and help expand your current client base. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Build networks\nwithin relevant social media groups.<\/h2>\n\n\n\n<p>Social media groups &#x2013; like <em>Facebook <\/em>Groups &#x2013; is an excellent venue\nfor you to network with relevant people and businesses in the dropshipping\nindustry. <\/p>\n\n\n\n<p>As such, social media groups\ngives you new opportunities to acquire new leads and build relationships with\nyour potential clients. <\/p>\n\n\n\n<p>For instance, you can join a <em>Facebook <\/em>group for dropshipping business owners and spark discussions about social media marketing and offer advice while you establish your network.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"402\" src=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/ecom-dropshipping-e1574974513267-1024x402.png\" alt=\"\" class=\"wp-image-5124\" srcset=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/ecom-dropshipping-e1574974513267-1024x402.png 1024w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/ecom-dropshipping-e1574974513267-300x118.png 300w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/ecom-dropshipping-e1574974513267-768x301.png 768w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/ecom-dropshipping-e1574974513267.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n\n\n<p>It&#x2019;s a great opportunity to\npresent your services while nurturing your relationships with your prospects at\nthe same time. <\/p>\n\n\n\n<p>Think of it this way.&#xA0; <\/p>\n\n\n\n<p>Instead of directly pitching your\noffer like you would do with paid ads, joining a social media group lets you\nhave conversations with your prospects, and then offer them value with a few\nsocial media marketing tips. <\/p>\n\n\n\n<p>If they like what you have to\noffer, you can then move in and seal the deal.&#xA0;\n<\/p>\n\n\n\n<p>Joining relevant social media\ngroups also helps you learn more about the dropshipping industry, effective\nstrategies, and more from people who share the same interests as you. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Run webinars.<\/h2>\n\n\n\n<p>To attract your potential clients\nand get them to trust you, you&#x2019;ll need to establish your expertise in social\nmedia marketing in the dropshipping industry first. <\/p>\n\n\n\n<p>One way of doing that is by\nrunning webinars with topics that are relevant to social media marketing in the\ndropshipping space. <\/p>\n\n\n\n<p>You can run a series of webinars\nabout dropshipping. <\/p>\n\n\n\n<p>For instance, the first event in your webinar series could be &#x201C;<em>How to do Social Media Marketing for Your Startup Dropshipping Business,<\/em>&#x201D; and you can follow that up with &#x201C;<em>Five Reasons Why You Need to Secure Your Dropshipping Website with an <\/em><a href=\"https:\/\/www.ssl2buy.com\/\"><em>SSL Certificat<\/em>e<\/a>.&#x201D;<\/p>\n\n\n\n<p>You can even use social media to your advantage by sharing the link to your webinar and the necessary details on your business account, <em>Facebook <\/em>groups, and more.&#xA0;&#xA0;&#xA0; <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"348\" src=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/running-webinars-e1574974291276-1024x348.png\" alt=\"\" class=\"wp-image-5125\" srcset=\"https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/running-webinars-e1574974291276-1024x348.png 1024w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/running-webinars-e1574974291276-300x102.png 300w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/running-webinars-e1574974291276-768x261.png 768w, https:\/\/www.freelancinggig.com\/blog\/wp-content\/uploads\/2019\/11\/running-webinars-e1574974291276.png 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"\/><\/figure>\n\n\n\n<p>Hosting webinars will also help\nyou qualify your leads &#x2013; saving you time and effort &#x2013; since those that will\nchoose to attend your event are the ones that want and need your services.<\/p>\n\n\n\n<p>Plus with webinars, you can\ncapture new leads since joining your online courses and seminars would require\nyour attendees to provide their email addresses. <\/p>\n\n\n\n<p>By running webinars about social\nmedia marketing in the dropshipping industry, you will not only provide value\nto your prospects, but you can also establish yourself as an expert, which\nhelps you build trust with your target market and close more clients. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bottomline <\/h2>\n\n\n\n<p>There are countless ways for you\nto penetrate the dropshipping industry and establish yourself as a social media\nmarketer that can help business owners build their social campaigns, and grow\ntheir business. <\/p>\n\n\n\n<p>Although there isn&#x2019;t a single\nformula to ensure social media marketing success in the dropshipping space,\nconsidering the tips we tackled in this guide will nudge you in the right\ndirection. <\/p>\n\n\n\n<p>Is this information useful?\nPlease spare a few seconds to share this with your network. Cheers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image Source: Pexels According to 3Dcart.com, about $85.1 billion online sales in 2017 was fulfilled via dropshipping. The figure is a dead giveaway of why &#x2026;<\/p>\n","protected":false},"author":2,"featured_media":5126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[149],"tags":[1693,1692],"class_list":["post-5121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-resources","tag-dropshipping","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Social Media Marketers Can Penetrate the Dropshipping Industry - Developers, Designers &amp; Freelancers - FreelancingGig<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.freelancinggig.com\/blog\/2019\/11\/29\/how-social-media-marketers-can-penetrate-the-dropshipping-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Social Media Marketers Can Penetrate the Dropshipping Industry - Developers, Designers &amp; Freelancers - FreelancingGig\" \/>\n<meta property=\"og:description\" content=\"Image Source: Pexels According to 3Dcart.com, about $85.1 billion online sales in 2017 was fulfilled via dropshipping. 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