Keyword research is the backbone in ranking a website. Choosing the proper keyword and optimizing it will give you more traffic and rank your website faster in the search engine. The keyword is the first thing that you should know about when you move towards optimization of your site or blog. · Short tail keywords are 1-3 words long. Example: digital marketing services, local SEO services. · Long tail keywords are more specific keywords and consist of three or above words. Example: How to be on top on Google, How to research keyword. Long tail keywords can generate you more traffic and revenue and your chances of getting ranked increases. The high-quality post can also get you ranked When you optimize your website, you have to define keywords referred to as Meta_keywords, but in 2016 and onwards it is of no use as search engines are smart enough to detect keywords automatically and rank your pages automatically. Ranking for the wrong keyword would impact your bounce rate and decrease the average time a user spent on the website. You need to look for keyword density in your content. When bots crawl your site, they can figure the keyword density and rank your site for it. Stay as far away as you can from keyword stuffing as it can get you penalized. Different SEO experts have a different view for keyword density, but it shouldn't be more than 2% of the article length. You can target multiple keywords, but it is not recommended to exceed more than three.You receive all keywords that I’ve Researched and Find to target for your niche or site or business with an Excel sheet. You’ll get the best SEO keywords, Long Tail Keywords, Most profitable key-words, average monthly search, Cost Per Click, , Keyword difficulty in classifying.