Search Engine Optimisation is the buzz work since Google started ranking the pages and showing them in the search results as per ranks. We will see 6 SEO tools to boost your business.

  1. Google SEO Tools

Google is clearly ruling the internet SEO World, and it provides multiple ways to improve your SEO. It is a primary source where people go to search any information on the internet. It is the Company which helps you in ranking your web pages in the search results, and there is nothing better than Google tools to start your SEO journey. Google provides multiple tools (both free and paid versions for a different type of users), and we will see the primary tools you should be aware of while working to boost your business.

A. Google AdWords

Google AdWords is an online advertising service where advertisers pay to display brief advertising copy to web users. Google AdWords’ system uses cookies and keywords predefined by the advertisers. Web pages from Google and partner websites are designed to allow Google to select and display the advertising copy selected. Advertisers pay for display ads as well as for diverting the web traffic to the Advertiser’s website. The publisher or freelance websites get some money for allowing their space to for advertising.

B. Google Search Console (previously Google Webmaster Tools)

It is a free web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites. As of May 20, 2015, Google renamed the Webmaster Tools as Google Search Console.

  • It has tools that let webmasters do following activities:
  • Submit and check a sitemap.
  • Setting up the Google crawl rate, and view statistics about when Google bot accesses a particular site.
  • Help with a txt file to discover pages that are blocked in robots.txt accidentally.
  • Find the list of internal and external pages that link to the site.

C. Google Analytics

Google Analytics is a freemium* web analytics service offered by Google that tracks and reports website traffic. Google acquired Urchin and launched this service in 2005. Google Analytics is now the most widely used web analytics service on the Internet. It has two more versions – 1) The subscription-based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and 2) The one for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.

*Freemium is a pricing strategy by which a digital product or service is provided free of charge, they charge for proprietary features or functionality.

D. Google Trends

It is a free web facility of Google, based on Google Search that shows how often a particular search gets used. The result is for the total search volume across various regions of the world and in various languages.

E. Google PageSpeed

Enter a URL on this site, and this tool will test the loading time and performance for desktop and mobile, plus identify opportunities to improve. It also provides speed insights related to mobile devices with a user experience score and grading areas like tap targets and font sizes.

  1. Screaming Frog SEO Spider Tool

Screaming Frog’s SEO Spider Tool is a website crawler that can quickly audit all of your web pages to check whether they are SEO friendly. It identifies broken links, server errors, duplicate content, and URLs that are blocked by robots.

The tool can also analyse page titles and Meta descriptions for to see if any are too long or too short. It also searches for missing tags for your content.and integrates it with Google Analytics to generate error reports and sitemaps for easy reference. The Screaming Frog SEO Spider Tool is free with a crawl limit of 500 URLs. A paid license is also available for unlimited

  1. GTmetrix

How fast does your website load? Do you have a page or two on your site that takes too long to come up? Website speed plays a vital role in search engine rankings, so you’ll want to double check the speed of your site with GTmetrix. The speed is also an important parameter to retain the users/visitors.

Enter your URL into the site to get the page speed score and know about the ways to improve it. As an example, the tool might suggest resizing images to improve load times.

  1. Quick Sprout

Hiring an SEO consultant is expensive. Quick Sprout offers a DIY solution to help improve your company’s SEO. All you have to do is enter your website’s URL, and it performs a deep analysis to get your SEO up to speed. This analysis considers multiple factors affecting the SEO like keywords, backlinks, site speed and more. Good tool for freelance web developers.

You’ll get an SEO score, so you’ll have a nice benchmark to help you set goals and measure progress. The Quick Sprout offers a social media analysis tool. It uncovers the top content based on shares on various social media platforms. A competitor analysis tool is also available to help you see how your website stacks up against your competitors.

  1. Rank Checker

Where does your website land in search engine results? Use Rank Checker, which shows you where your site shows up and also provides ways to improve it.

You can install a button on your toolbar so you have easy access to this information whenever you’d like. It will take the time to move your site up the ranks, but with this tool, you can keep an eye on where you stand.

  1. Content effectiveness tool: Yoast WordPress Plugin

Yoast is a great WordPress plugin to ensure the content going on your site is “SEO Friendly.” It provides checks on readability as well as SEO. It provides you pointers and reference percentages. If you meet the decided percentages, your article or blog automatically becomes SEO friendly.

For example, when you mention the ‘focus keyword,’ which is the primary keyword in your article, it shows the allowed %, and the signal for this parameter remains ‘red’ as long as you are not within the acceptable limits. Such signals are there for all different parameters. A freeware and yet a powerful SEO tool for making your content SEO as well as reader-friendly.

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