You have created the perfect copy of the landing page. It’s downright bright. It is persuasive and succinct. It cuts the heart of your offer, focuses on the visitor and is set up to destroy your management page out of the water. You hit the launch. Far goes. The traffic spills your campaigns and you begin to see the results. One or two days after checking his stats with a smile. But wait; there must be a wrong thing! The results are higher, of course, but they are not the excellent momentum you expected. So what went wrong? Well, it could have been that you simply placed most of your attention on your copy and did not have enough attention in your design. You can hire freelancers to design it for you.
Here are the nine landing page style components that you will use to actually bring your landing page conversions to a successive level and unbounce page.
- Choose different colors
There are many case studies there in relation to the color decision of the action button. Some people may insist that one color is larger than another, but it is usually only a color distinction that causes the increase in conversion. Get freelance services to do it for you.
When you use colors that are completely different but complementary, you can confirm that the components of the landing page style stand out from the rest. The point of doing this is often to make a visible hierarchy that tells the traveler what is vital and what is not.
The other way you can call attention to the text is to use the contrast of the font. This is negatively bolded in the words you want to highlight and be more memorable. Hell, why not go crazy and use the color contrast and contrast of the font this way:
On a side note, I do not like how the tablets in the Pushing Social product image are far from the text. It would be a test that is worth having the tablets directed to the copy of the landing page to attract the attention of the visitor inwards.
- Bring together real people for real results.
WebEx cannot understand why photos are used on landing pages. Photos are not used to fill space; they are there to add value to the overall experience of the landing page. Instead of finding some great photos of real customers who used the service, they fill a lot of privileged space with useless graphics.
The same goes for testimonials. Using actual photos instead of headlines or no photo can increase the impact of a testimonial and make a real difference in your conversion rate. The bottom line is to make sure that each image on your landing page has a purpose. If you are not adding value to your page, remove it.
- Show visitors wherever you see
There is more to the icon Associate in Nursing than simply a decent trial person. What the person is doing in the photo will make a big impact anywhere a traveler can see on your page, and what appears to be important. Try to hire freelancers to do the necessary things for you.
If the subject of the photo is looking at the camera, toward the text, or away from the text, this can create a giant distinction; however, the guests will understand your landing page. This eye tracking study shows, however, the look of the woman in icon will increase the visibility of the merchandise and thus the title (full study):
By using an icon from someone, the UN agency is looking at your headline or your product; you can design a traveler and facilitate your action decision. Be careful, this visual suggestion is not a substitute for a garbage title, so make sure you’ve set the time to find a solid headline before you start testing completely different shots.
- Plant Visual Cues
Ignoring your visitors in the right direction is not continually a direct task. In addition to using directional faces on your landing pages, you can use visual cues like arrows and borders to draw attention to signing forms, headlines, or high-impact statements.
See how Salesforce has designed the Associate in nursing arrow in your subscription type to naturally attract the visitor’s eye to the headline and back up a copy for the purpose of the page. They also surrounded their opt-in type with a robust blue box that stands out from the rest of the landing page style.
- Do not forget about the Match style
This was the campaign banner. Note the use of an equivalent background image on your landing page. We understand that this is often not a correct landing page, as this includes a primary navigation, but this example proves a good point.
Design Match is the visual cousin of the Match of Messages. That means keeping your design elements – in particular, your paid ads and landing pages – consistent both visually and in content. Try to use similar colors, images, and iconography in your campaigns to ensure that visitors understand each step.
- Choose the right colors
Do you want to impact? Use bright colors on your landing page and you can get someone’s attention very quickly. But be careful, incorrect color matching can actually turn off visitors.
We’ve already talked about color contrast, but the color choices you make for the look and feel of your website can change the emotions your site provokes in your visitors. Get freelances services to handle it if you can’t.
Moreover, in this case, the very bright colors match the style of product they offer. Do you think this landing page design would have the same impact if it were the color purple?
- Be visual
Crazy Egg uses some looking landing pages, so only a small part of this is shown. Sometimes, it is simply very difficult to make a case for the points and text of the victimization of your product. That is when an image or diagram will help you take a lot of copies and make it easier for guests to perceive a new construction quickly.
Crazy Egg does it magnificently by victimizing photos to make it easier to make a case for the benefits of heat maps (a construction difficult enough to clarify for someone the UN agency has never seen before). Never assume that a traveler simply perceives the advantages of his product. If you can copy your copy with an image, it is much easier to convey your benefits to visual individuals.
- Order additional Giants
Do you want to draw attention to one thing on your page? It strives to create it bigger. The goal is to create the component so huge that even your grandmother can see it at a distance of ten meters. Intuit uses this technique on his page, creating his action decision practically one-third of the page dimension. With a bright color (see color contrast above), this makes the call to action not to be missed.
Make sure you only use this system only for the time you just want to deal with the rest. The biggest element will be at the top of the visual hierarchy, but if you create multiple giant components, it ruins the result, transferring the same attention to each component. Increasing the size of your buttons or forms is not a cure, however. Sometimes this will slow down and actually decrease your conversions, but it’s a price you take a look at.
- Embrace Whitespace
Using white space not only helps organize style components on your landing pages but can also be used to emphasize something important, such as your call to action or a product image.
You can increase the white space on your landing page simply by using shorter paragraphs and more bullet style lists. I’m not saying to turn your copy into a large flow of bullet points three-word paragraphs, but they are nice elements to add to your copy to make it more readable.
Keep in mind how LinkedIn addresses your headlines, content and happy customer logos at the bottom of the page by spacing the items on the landing page. They also make your copy easier to read by having a list of bullet styles halfway.
Ok, let’s be serious for a second. I thought I would go through a full publication of examples without seeing a single “Submit” button. But I think there must always be a disturber in the room. I expected more from you, LinkedIn.
Take an attitude
It is time to act. Start testing your landing pages and improving design elements. You can only have a really effective landing page when an excellent design and excellent copy come together to lift conversions through the roof.