Outdoor marketing employs outdoor media, including billboards, signs, transit vehicles, and signs outside the business. It’s an effective advertising strategy because it targets the local market and often reaches the consumers when they’re thinking of making a purchase. Outdoor marketing is cheap to prepare, mainly video advertising, and they usually lead to increased local visibility.
Your outdoor advertising success depends on knowing your target market, planning a budget, gathering information regarding your competitor’s strategy, and offering promotional incentives. This article outlines seven outdoor marketing strategies you should implement in 2022.
Billboards, also called hoardings, fall under grand format printing and are found in high-traffic regions. They promote a product, brand, and marketing awareness. Billboards’ cost efficiency and presence everywhere imply that they can be a galvanizing force in any campaign. They’re a popular advertising media because they come in many types, including:
- Static billboards: These billboards are usually on the roadside. They are a more welcoming and subtle mode of advertising, not direct and intrusive
- Mobile billboards: They’re primarily found in crowded cities and are usually wrapped in cars. These can go wherever the crowd is
- Digital billboards: They show animations and videos, making them eye-catching to most consumers
- Augmented reality billboards: These are a progressive technological advancement used in marketing
Point of sale displays attract the customers’ attention at the purchase point. They involve placing ads near the end of the sale, including checkout points in stores. It’s an effective form of marketing as it targets the customers ready to checkout. Point of sale display types may include free-standing display units, shelf edging, dummy packs, counter display units, standees, and display packs.
Transit advertising involves displaying ads on public transportation, such as buses, trains, and subways, or public transport areas like bus stations, airports, and subway stations. The ads can be placed directly onto the vehicle, like trains or car decals. You can also use live boards and posters near waiting areas to help potential customers familiarize themselves with your brand, increasing brand awareness.
Retail advertising aims at luring prospective customers into visiting stores or purchasing products that are in proximity to where they saw the ad. They consume large surfaces on floors, walls, windows, roofs, or screens. They can be newspaper inserts or flyers.
Outdoor events are disruptive marketing campaigns with human touch and channel energy to your promotions. You can hold mini-concerts, car shows, product demos, free product trials, game promotions, free tasting, and other events. They’re hard to miss, as people are naturally attracted to commotion, and seeing a crowd triggers their interest, drawing their attention.
Guerilla marketing utilizes unique, creative advertising to attract potential customers. It involves experimenting with new innovative and cost-effective marketing ideas to gain maximum results. Art installments, floor ads, and flash mobs can help you achieve guerilla advertising.
Construction sites require protective barriers, including hoardings and scaffolding, presenting a unique advertising opportunity. You can use posters and scaffold wraps on temporary fences to promote your brand.
Outdoor advertising is cost-effective, boosts sales, provides maximum visibility, and builds your brand. Consider implementing these outdoor marketing strategies in 2022.
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