Copywriting describes the authoring of advertisement texts with the goal of presenting a product in such a way as to motivate the potential customers to buy the product or service. However, a copywriter’s activities also include creating texts for a specific idea or a specific company, or conveying a special image. Copywriters work in advertising or text agencies and create product descriptions, write texts for websites, brochures, posters, advertising campaigns, emails, ad-jingles, or texts for television and radio commercials. Copywriting is part of content marketing in online marketing.
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