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Digital Marketer - Google Adwords Certified
I am Google Adwords certified SEM Expert. I have great knowledge in PPC , Google Adwords Ads, Re-marketing Ads, Display Network ads, Bing ads and Facebook ads. I will help you to get the real worth of every penny spent of yours. I have a passion for effective and dynamic online marketing strategies to drive sales and achieve business goals. My strengths cover the entire range of skills required for Google Adwords Campaigns- from Keyword Research, AdCopy creation, split testing and improvement, PPC Campaign structure development, developing and implementing strategy for PPC campaign results improvement, PPC campaign landing page improvement and reporting and analysis for PPC campaigns.
- Internet Marketing
- Google Adwords
- Facebook Marketing
- Social Media Marketing
- Search Engine Marketing
Btech In Computer Science
2012 - 2016
- College Name
Punjab Technical University , India
- Job Profile
Senior Process Executive
July,2018 - Present
Create PPC campaigns from scratch.
Audit, optimize and daily management of existing campaigns.
Scale and optimize the campaigns and work closely with external agencies to ensure alignment to corporate goals.
Work with PPC Manager & SEO Manager to give direction & coordinate strategies
Collaborate with team members to develop primary keywords and ad audience targets
Optimize spend, CTR, conversions, cost per conversion and cost per value for better ROI. Execute on SEM strategies and manage the delivery of performance goals
Manage paid Social media campaigns in terms of measuring performance and identifying key insights/optimizations/opportunities
Implementing web analytics strategize ways to improve and track site performance
Providing recommendations on Remarketing Audiences, Auction Insight, Budget Capping, Bid adjustments, Device Bid adjustments, Locations Etc.
Keyword Optimization and Strategy. Keyword Expansion, Keyword Scrubbing and Negative Keywords.
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