• Degree Bachelor Of Arts (B.A.)
• Year 2001 - 2004
• College Name The University of Connecticut , United States

• Degree Master Of Business Administration (M.B.A.)
• Year 2012 - 2016
• College Name Southern New Hampshire University , United States

• Job Profile Senior Digital Marketing Project Leader
• Year November,2012 - Present
• Company Liberty Mutual Insurance

Description

• Digital marketing project leader accountable for the development and implementation of projects and programs • Manage digital marketing projects involving: SEO, PPC, websites, content, video, reviews, blogs, email & more • Manage social media projects involving: Facebook, Twitter, LinkedIn, Google My Business, Instagram & more • Leverage CRM data (Salesforce) to segment, analyze and track marketing programs • Product manager for apps that help SMBs understand, evaluate, and take action on their digital footprint • Present at social media and digital marketing training workshops for small businesses across the nation • Create marketing assets (flyers, video, images, content) with internal marketing resources and external vendors

• Job Profile Senior Manager Of ECommerce
• Year September,2011 - November,2012
• Company Distinctive Apparel

Description

• Manager of 250K yearly digital acquisition budget for three apparel brands (chadwicks.com, metrostyle.com territoryahead.com) to create a 26% year-over-year eCommerce growth using the following channels: Web, mobile, SEO, PPC, email, affiliate, coupon, display advertising, comparison shopping engines & social media • Owner of daily KPI analytics report • Managed a team of five internal marketing professionals and three external vendors in the areas of digital marketing, graphic design, content management, social media and email marketing • Developed financial measurement KPI report for performance of marketing programs

• Job Profile Search Engine Optimization Specialist
• Year May,2008 - September,2011
• Company Search Optics

Description

• Search Engine Optimization specialist for start-up digital marketing agency servicing the automotive industry. • Managed 75+ accounts and international link building team (India) • Worked with Director of Search Marketing to execute search strategy and plan search roadmap • Supported Google AdWords paid search team with campaign setup, landing page development and website analytics analysis (Google Analytics)

• Job Profile Quality Assurance & Training
• Year June,2007 - April,2008
• Company iPOWER

Description

• Conduct two-week long new hire training for technical, billing, and sales agents on the internet, DNS, email servers, SEO best practices, e-commerce, troubleshooting techniques, and communication skills • Audit technician phone calls and email contacts with IPOWER customers to assure quality and consistency • Train new hires / employees on IPOWER policy, procedure, and guidelines • Keep employees up-to-date on latest web hosting, internet, SEO, and PPC trends • Assist management on employee trends to increase efficiency of IPOWER employees • Supervise groups of temp-employees who must meet strict guidelines • Research DNS, web hosting, & email issues to provide support on tech floor to level 1 techs

• Job Profile Email Marketing Analyst
• Year June,2006 - June,2007
• Company (USTA) United States Tennis Association

Description

• Built infrastructure to support and manage email campaigns from all constituents • Created, designed, and modified email templates • Slice and hard code HTML emails • Expert on email best practices, CAN-SPAM compliance, and USTA email and database applications • Assisted Membership team in attaining key metrics by appropriately supporting all programs through the USTA database and datamart. • Executed Test Pilot with USTA Sections and Districts and helped guide with tests/controls and overall best practices. • Supported the Membership booth during the US Open at the USTA Billie Jean King National Tennis Center.

• Job Profile Junior Interactive Producer
• Year January,2006 - June,2006
• Company TBWA\Chiat\Day

Description

• Responsible for all Email production on the Sprint / Nextel account • Aided the production of banner ads, websites, micro-sites, and landing pages on the Sprint / Nextel account • Managed teams of Account, Creative, and Design members in a dead-line driven environment • Owned daily status report on current and future projects to improve office efficiency and information flow • Conducted Quality Assurance routines on all material prior to releasing assets to client • Maintained an extranet and responsible for posting files for client review

• Job Profile Technical Writing Internship
• Year July,2005 - December,2005
• Company Oracle

Description

• Owned creation of New Features Guide, including researching and documenting new features, managing technical review comments, and compiling production files • Proofed production files for entire product team • Indexed and copyedited several user’s guides • Verified procedures for accuracy against the latest product build • Assisted Quality Engineering with testing product • Mentored software engineers on writing • Applied word reduction techniques and reduced several guides by 10 – 20%