Meet with clients or the art director to determine the scope of a project Use digital illustration, photo-editing software, and layout software to create designs Create visual elements such as logos, original images, and illustrations that help deliver a desired message Design layouts and select colors, images, and typefaces to use Present design concepts to clients or art directors Incorporate changes recommended by clients or art directors into final designs Review designs for errors before printing or publishing them

“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.”