Digital marketing is extremely important for any startup to reach out to targeted customers easily. There are various ways of digital marketing available, and email marketing is quite significant. Therefore, choosing the best email marketing service can make or break the business. When it comes to such choosing, the service needs to be extremely easy to use with all the modern features, and the pricing also needs to be reasonable. We are listing the top 7 best email marketing services for startups in 2019.
1. ActiveCampaign –
ActiveCampaign is the most popular email marketing service among startups. Over the last few years, it has overcome the old leaders like Mailchimp, Aweber and likewise. We have considered various factors starting from features to customer support, and affordability and ActiveCampaign is our top pick. As of now, there are over 60,000 companies using its service and the companies comprise startups and large organizations. Therefore, it is totally reliable, and there are various email marketing tools, and marketing automation features available.
2. Constant Contact –
It is one of the oldest email marketing companies and therefore, established companies and startups can rely on it. There are over 200 million emails sent every day using its platform. There are exceptional email templates available, and there are very useful features present. It is extremely easy to use, and you can manage emails, contacts, and various other aspects. You can also track activities and generate reports for decision-making. Besides, there are social media sharing tools, free images, e-commerce integration, automation, polls, coupons, and A/B testing features available.
AWeber is one of the most popular email marketing service providers though its popularity has decreased to some extent with the rise of other players. It is one of the oldest in the market and therefore, quite reliable. It connects to various e-commerce platforms easily, and there is a wide range of tools available. You can create templates, do email tracking, use autoresponders, and do list management easily. The support team is always available through live chat, and you can opt for free trial. The pricings are relatively high which is because of its popularity with big companies.
It is the most commonly heard email marketing service provider. It is extremely popular, and they also have a completely free email marketing service plan. There is a robust email builder, auto responders, segmentation tools, and advanced tracking of analytics. You can send emails to users of different time zones at different times. Moreover, you can integrate e-commerce platforms like Magento, Shopify, and various other platforms. However, the company needs to improve more in the automation feature. The support team is large and quick in resolving issues and assisting in easy setup.
It is one of the fastest growing email marketing platforms, and there are excellent tools available. You can create engaging emails, and you can drag and drop to create awesome templates. Besides, there are automation tools, and you can create segments of users and workflow. You can also find out the best time for sending emails to get the best response. There is a completely free plan with limited emails per day, and the paid options are also there.
GetResonse is quite popular for its simplicity, and it is suitable for startups and small businesses. It simplifies email marketing with automation tools, and you can create automated campaigns that can deliver the result. It also comes with drag and drop builder, and you can create segments of contacts and create different content based emails for a specific segment of users. There are tools for A/B testing, tracking, autoresponders, beautiful templates creation, and much more. Moreover, you can integrate it with lead generation software like SalesForce, OptinMonster and likewise. The support team is robust, and you should apply for a free trial before buying the paid versions.
ConvertKit is the last on our list but not the least in features and functionalities. It is extremely powerful and suitable for startups to market through emails. T allows sending drip emails, and you can offer incentives with email signup forms. You can also create segments of users and send them different emails at different times. The conversion rate is going to be high with automated emails, and the support team is always available. The tool is extremely useful for bloggers and authors apart from traditional startups. It is also one of the most affordable email marketing service providers.
We cannot recommend anyone out of these seven as each one of them has some exclusive features. It is totally dependent on your requirements as well as budget. If you need some features, you should not hesitate spending a few more as you can get it back once your product or service starts performing.